A podcast I listened to over the weekend asserted that for a message to change the world, a long, complicated, rational argument is nowhere near as powerful as a simple bumper sticker.
But I don't think it's either/or. The bumper sticker is an important starting point. To create one, the world-changer must concentrate the essence of his message into a single, memorable sentence.
That sentence, then, catches the attention of others, creating enough agreement and/or curiosity in at least some minds to open the door to a hearing for the longer explanation.
This was the approach of God Himself when He came to this earth. Jesus's bumper sticker was "The kingdom of God has come near." (Mark 1:15)
[Which begs a question: if this is the way God chose to frame His message, why don't churches and Christians talk about "the kingdom of God" more often?]
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