As a general rule, I don't pay for coffee away from home. What I pay is the price of admission to a coffee shop.
I am buying an experience, not a beverage.
When indoor seating in coffee shops was suspended by the pandemic, I was amazed to see people continue through the drive-thru.
Why? For heated bean water?
That's not worth 3 or 4 or 5 bucks a cup. Not in my book.
(If you are going to get addicted to something, find something cheap. That's my motto.)
But the value of even 20 minutes in a coffee shop cannot be easily calculated.
It's a place to think. To discuss. To breathe.
A coffee shop reminds you that you are an adult.
And that being an adult is not all bad.
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